August 2: Mattel recalls 1.5 million toys made in China for its Fisher-Price unit, including popular Sesame Street characters like Big Bird and Elmo, due to fears about lead paint. Mattel estimates the recall will cost it $30 million

August 14: Mattel recalls more than 18 million Chinese-made toys globally, because of hazards from magnets. It is the company's largest recall since 1998

September 5: Mattel announces a third recall of Chinese toys, saying it would take back more than 800,000 units globally that contain "impermissable" levels of lead

September 21: Mattel apologizes for damaging the reputation of Chinese goods, admitting it targeted some goods that were up to scratch.

Mattel makes 65% of its toys in China, with half of those toys made in Mattel owned plants and the rest in about a dozen vendor factories,