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Past CEOs

Page history last edited by PBworks 16 years, 3 months ago

 

  • Jill E. Barad worked for Mattel for 20 years
  • Creditted with revivng Barbie through the late 80's and 90's
  • CEO for 3 years
  • Known to have a volative management style, several executives resign under her administration
  • First year as CEO, sales and earnings rose
  • Under her leadership Mattel acquired Learning Company, makers of computer software
  • Learning Company unsuccessful, costing Mattel millions of dollars a day
  • February 2000 Barad resigns, accepting blame for declining sales and Learning Company fiasco  

 

 

 

 

 

 

 

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