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Bob Eckert

Page history last edited by PBworks 16 years, 4 months ago

Earned his MBA at Northwestern University's Kellogg School of Management
23 years with Kraft Foods becoming president to Oscar Mayers eventually becoming President and CEO to Kraft Foods
Joined Mattel in May 2000, replacing Jill Barad as President and CEO
Also director of McDonald's Corporation
Prior to Eckert, Mattel was losing money, $1 million a day on The Learning Company software alone
Eckert wants to stabilize the company, cuts The Learning Company, focuses on the basics like Barbie and Hot Wheels
Reputation of being down to earth, unlike predocesser, frequently eating lunch in the cafetaria with employees

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